Soud has multinational experience in digital products and strategy. He has worked with a variety of organisations from NGOs to International Broadcasters and startups. This has built his expertise and understanding of societal interactions with technology.

With a background in Computer Science and Economics, Soud can wear two hats and align and drive technology and business functions.

He has spent most of the last decade in digital media and contributed to the industry’s adaptation of the winds of change.