Laura Gibson is head of social for Cheil UK and also works as an independent social media consultant helping organisations work with clients to create successful and award-winning campaigns.  With her boundless curiosity and passion for all things social, Laura is always looking for creative and innovative ways to engage audiences.

Laura previously led the multi-award winning social team within ITV Creative, where she was responsible for all creative output from ITV’s multiple social channels as well as devising, implementing and updating social strategies for the business. She led the social team on everything from I’m A Celebrity and Downton Abbey to Love Island and on multiple channel re-brands. Her work now with Cheil UK includes working with Samsung and NIVEA.

Laura has talked externally at a number of industry events and is an active speaker at Universities to help young people get into creative industries. She has judged numerous awards over the years including the Royal television Society Awards and The Social Buzz Awards for The Drum.

With a background in journalism and 15 years media experience under her belt, Laura has proven experience in creating work that people care about.