Chen May Yee is APAC Director of The Innovation Group, part of JWT Intelligence, the global trend forecasting and market research arm for Wunderman Thompson. She looks at generational, technological and cultural shifts in Asia and how they affect brands, working closely with the agency’s global network. She draws on two decades as a journalist, including at Agence France-Presse and the Wall Street Journal in Asia. Her work has also appeared in the International New York Times and Forbes.